Viewers associations in quality television construction

Television and its Viewers

Interpreting television narrative : how viewers see a story

Questions have been raised about whether all viewers receive the same message from a television program. However, there has been little systematic investigation of divergence in interpretations. The present research investigated the nature and degree of divergence among viewers' interpretations of a soap opera narrative watched in natural circumstances. Four distinct interpretive positions were...

Does Product Placement Change Television Viewers’ Social Behavior?

To what extent are television viewers affected by the behaviors and decisions they see modeled by characters in television soap operas? Collaborating with scriptwriters for three prime-time nationally-broadcast Spanish-language telenovelas, we embedded scenes about topics such as drunk driving or saving money at randomly assigned periods during the broadcast season. Outcomes were measured unobt...

How Viewers Process Live, Breaking, and Emotional Television News

When Characters Speak Directly to Viewers: Breaking the Fourth Wall in Television

what is the reaction of viewers when characters speak directly to the audience—breaking the invisible "fourth wall" of the theater—in films or television programs? Mel Brooks did this in "Blazing Saddles" and, more recently, Gary Shandling did in his television program with questions like: "Does my hair look OK?" This experiment using college students suggests that audiences do, within limits, ...